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This blog contains various articles from directors, employees and guest editors of inCloudOne®. It also contain various technical updates and discussions as well as various product promotions and launches. Please feel free to comment on what you see, link back to your own articles and rate what your see. It is important to inCloudOne® that the articles published on this blog have value to our customers and to the wider audience of cloud service providers.

Adoption of Cloud Services

By Mark Delo on
Mark Delo
Mark is a director of inCloudOne®. Mark has worked in Information and Communicat
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Jul 20 in Cloud Delivery 0 Comments

From inCloudOne's experience of SME's in the UK their requirements are not initially price!

The issue always seems to be the business does not know what is around the corner and needs to be prepared for change.
The take up is usually driven by an IT incident or issue that the SME needs to solve. So flexibility is the key driver and the objective that we feel the cloud needs to address. The ability to add and remove services seems to be critical but the zero IT responsibility is also important.
Obviously this saves cash as the end customer only pays for what they use - giving them a direct benefit on the bottom line.

inCloudOne are also seeing a trend for larger Enterprises to adopt commodity based cloud services such as Email and CRM, but this is purely driven by price and so should not be confused with the smaller SME businesses that fuel the british economy. It is my understanding that BT in the UK have also undertaken a number of studies into adoption of the cloud by SME's and the key attributes that are required to accelerate this.


It has to be all about the "Service" that the end customer receives and can relate too. The underlying technology has to be transparent, inCloudOne has found that most SME's do not care about the technology. In fact and ideally the technology should be so transparent it could be swopped out when better or more cost-effect solutions exist. Therefore flexibility is in the overall end to end service and the perceived value this offers to the paying customer. Whilst VM's offer technology flexibility they also create as many issues as they offer with scalability and onion rings of licensing. The arguments around VM vs.single run-time environments with Multi-Tenancy apps will always continue. As will the fear of cannibalising licensing revenue from ISV if they adopt the wrong cloud deployment. We all have a lot to do to make Cloud adoption easier, flexible, secure and cost-effective for all parties. But it has to be remembered, that for the customer to adopt Cloud Services in the first place their has to be a clear advantage to do so and price isn't the single answer. If it is, then this shift in the delivery of IT Services will be a very short lived experience for all of us!


The technology is not what the end customer is buying, instead it is the Services that they receive that is important. The way inCloudOne deals with lockin's is to provide our customers with a "Data Pledge". Simply put, this means we give them a copy of their critical data every 2 hours in a secure container that only they have the keys too (AES-256). It is stored outside of our environment and so if contracts turn bad, the end customer has access to their own data, we will even put config and other items in their if they require it - Lets call it one-way Escrow. Accepted this does not give them back the full Service but it does give them access to critical data that belongs to them. If providers of Cloud Based services do not allow the transformation of data in/out of their environment then adoption of these services will be slow......


Lets face facts, cloud standardisation is not going to happen! The technology is to new and changing too fast at present. It is up to each provider, aggregator, Integrator, reseller to ensure that portability and flexibility of the cloud services is present in the solution. It is the responsibility for the end customer to plan for its Business Continuity and ensure that these key components are their from the outset or they have to accept the risks.

Professional Opinions Disclaimer: All information presented and opinions expressed in this publication represent the current opinions of the author(s) used on professional judgment and best available information at the time of the presentation. Consequently, the information is subject to change, and no liability for advice presented is assumed. Ultimate responsibility for choice of appropriate solutions remains with the reader.

Tags: Cloud Adoption, CloudCamp, SME, Managed Cloud Services
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About the author

Mark Delo

Mark is a director of inCloudOne®. Mark has worked in Information and Communication Technology (ICT) and Information Security for over 20 years. Mark has advised many organisations on their ICT strategy and delivery and contributed to many freelance articles. Mark holds a master's degree in Electronics and Communications from Queen Mary London University.


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