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How can VOIP add value to a SME businesses?

By Mark Delo on
Mark Delo
Mark is a director of inCloudOne®. Mark has worked in Information and Communicat
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Jul 06 in Voice 0 Comments

icon-ip-telephonyCommunication is essential for any company, no matter the size or purpose

Today, it is nearly impossible to run a successful business without voice and data communications solutions. But if you are running a SME business then you need all the flexibility and capabilities that an  enterprise solution has to offer but without the costs!


  • Any businesses can take advantage of Voice over Internet Protocol (VoIP) designed for any size of company that allow calls to be made over an IP network such as the Internet rather than a traditional PSTN. VoIP phone systems are now commonly used by small to medium sized businesses (SMBs) and provide users with the ability to perform calls and take advantage of rich features that integrate with the company's resources over the Internet.

On-site or Fully Hosted

  • There are many VoIP based solutions available on the market today, but essentially they all work using industry standard protocols so that within reason they can be interconnected with each other.  They also come as on-site PBX solutions with high-end features such as video conferencing, but they also also be delivered as fully hosted solutions where no on-site equipment is required except the handsets.
  • Fully hosted solutions offer a very low cost of entry and cost-of-ownership. They are ideally suited to small SoHo businesses, remote workforces and distributed contact centres. Whilst hosted solutions are very cost effective they also have the power and ability to scale for large organisation with many sites.
  • VoIP services let small businesses present a professional corporate image at a fraction of the cost of traditional enterprise PBX systems. A growing trend in business VoIP is the integration of both office and mobile communication devices into one seamless system. 

Services Available

  • All  VoIP solutions provide enterprise features, which allow companies to operate One Number solutions, Conference calls, Custom greetings, Voice messages to email, Fax to email, Team Numbers (allowing inbound calls are shared between its members fairly), Voice Recording and Auto Attendants.  Normally expensive Interactive Voice Response (IVR) systems are typically implemented in the cloud so that customers are pre-filtered before they are sent to the correct organisation, department or agent to deal with the enquiry.
  • With most VoIP solutions, the number of end users can be scaled up and down to meet demands very quickly. Advanced features can then be added or removed as and when they are required.  This provides a very flexible solution for any business and it can be tailored to meet the businesses changing needs.
  • These solutions allow employees to work remotely from virtually anywhere utilising all their desk phone has to offer for a fraction of the price.
  • By utilising a single number (One Number) on a VoIP phone system, it is possible for all calls to that One Number are automatically routed to the handset or device that is currently registered. This means that staff can use traditional landlines when working from home, mobile phones when they are out  or special VoIP phones when they are at a fixed location.
  • VoIP phones generally come in a range of hardware options but they also come in software applications that can run on mobile phones, desktops, Macs, etc and when making calls between these devices calls withing the same company are usually free to the end customer. 

Mobile VOIP

  • Mobile VoIP is an extension of VoIP that allows IP-based calls to be made from the convenience of a mobile handset. Mobile VoIP has become a popular and less expensive solution and with solid growth rates in place, the pace doesn't seem to be slowing down anytime soon. In fact, a recent In Stat report states that by 2015, mobile VoIP users will have grown to nearly 83 million lines/seats.
  • According to In Stat, voice traffic travels over the available broadband connection, whether that connection is 3G, EDGE, Wi-Fi, or GPRS. Like fixed VoIP, mobile VoIP is being adopted in both the consumer and business segments, but has only recently begun to be implemented in the business environment. According to senior analyst Amy Cravens, there are several reasons why mobile VoIP adoption makes sense. "Some of these include the ability to take the desktop phone experience with you, the ability to utilise the benefits of IP-based communication features, a cheaper international long-distance cost, an easy implementation path, and better indoor coverage where cellphone reception has historically been poor," Cravens said.

Business VoIP and Unified Communications (UC) have usually been installed on premises. But according to Steve Taylor, president of Distributed Networking Associates and publisher/editor-in-chief of Webtorials, and Jim Metzler, vice president of Ashton, Metzler & Associates, "it's probably time to consider a adding this to your cloud strategy."


inCloudOne® offers a large range of VoIP solutions for the SME and offers these on very flexible 30-day terms which means we do not lock our customers into any one solution. You can start with the basic voice services and build it as your business changes and evolves, call our Freephone number to talk with one of our advisors today or request a call-back.

Professional Opinions Disclaimer: All information presented and opinions expressed in this publication represent the current opinions of the author(s) used on professional judgment and best available information at the time of the presentation. Consequently, the information is subject to change, and no liability for advice presented is assumed. Ultimate responsibility for choice of appropriate solutions remains with the reader.

Tags: Advanced Voice Services, IP Voice, Telephony, VOIP
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About the author

Mark Delo

Mark is a director of inCloudOne®. Mark has worked in Information and Communication Technology (ICT) and Information Security for over 20 years. Mark has advised many organisations on their ICT strategy and delivery and contributed to many freelance articles. Mark holds a master's degree in Electronics and Communications from Queen Mary London University.


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Guest Wednesday, 28 July 2021
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